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Finding Success In Failure: True Confessions From 10 Years of Startup Mistakes - Lucas Carlson - [EPUB][N27]

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Description

 							

 Finding Success In Failure: True Confessions From 10
Years of Startup Mistakes
   by 
  Lucas Carlson
  Language: English |
Format: EPUB | ISBN-10:
0996045228 | ISBN-13: 978-0996045223
  Page count: 148 |
Date Published: February 13, 2015 | Publisher:
Craftsman Founder
 

  Business & Money, Small Business &
Entrepreneurship, Entrepreneurship
  CONTENTS
  Copyright
  Dedication
 
Acknowledgments
  Introduction
  1. Picking Startup Ideas
  2. Seven Things I Wish Someone Had Told Me
Earlier
  3. Seven Ways to Manage Founder Psychology
  4. The Logistics of Building a Startup
  Final
Thoughts
  Excerpt:
 

  How do you come up with a great idea that adds real
value to the world? Better yet, how do you recognize that idea from all the terrible ideas that sound like great
ones?
  
  Whenever I have an idea that I want to turn into a company, my first instinct is to go out and
conquer it. I want to take action! I wake up in the morning and shove my wife. “Honey, listen to this. I’ve
got a great idea.” If I had a dime for every time I have told her that… Wait, that’s an interesting
startup idea. “Honey!”
  
  However, I have come to learn that the worst thing I can do as an
entrepreneur is to marry the first ideas that pop in my head. Why?
  
  Because no matter what that idea is,
after letting it sit for a day or two, the novelty often wears off and reality sets in. Many times I have refused to
believe this. I get a high every time I come up with an idea that I think is brilliant. In the past, this high would
lead to building the idea before testing the validity of it. I’d put in weeks or months of effort, or sometimes
tens of thousands of dollars only to discover how bad the idea was when nobody wanted what I built.
  
  It
took years before I understood deeply the concept that that picking the right startup idea will almost always take
up-front iteration, testing, and brutally honest assessments. The sooner I accepted that finding my best ideas was a
process, not an event, the better off I was.
  
  
						

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